If you are concerned that gambling may have taken over your (or someone else’s) life then the following questions may help you to find out:

1. Do you gamble to escape from a boring or unhappy life?
2. When gambling and you run out of money, do you feel lost and in despair and need to gamble again as soon as possible?
3. Do you gamble until your last penny is gone - even the fare home or the cost of a cup of tea?
4. Have you ever lied to cover up the amount of money or time you have spent gambling?
5. Have you lost interest in your family, friends or hobbies because of your gambling?
6. After losing, do you feel you must try and win back your losses as soon as possible?
7. Do arguments, frustrations or disappointments make you want to gamble?
8. Do you feel depressed or feel that you are likely to harm yourself because of your gambling?

The more you answered ‘yes’ to these questions, the more likely you are to have a serious gambling problem.

To speak to someone about this, you can contact Customer Service or there are a number of Support Organisations available to help with free and independent advice.

If you or someone you know has a gambling problem we advise that you consider assistance from one of these recognised organisations:

GambleAware

Website: www.gambleaware.co.uk
UK National Helpline: 0808 8020 133

Gamblers Anonymous

Website: www.gamblersanonymous.org.uk

GamCare

Website: www.gamcare.org.uk
UK National Helpline: 0808 8020 133

We at 10Bet encourage our Customers to actively participate in the management of their gambling account, so we offer a variety of responsible gaming features.

3.1. Set Financial Limits

This facility allows you to manage the amount of money that you can deposit into your account.

To help you set limits that are right for you, think about these questions:

1. How big a loss are you prepared to accept, before you start gambling?
2. How often do you play?
3. How long is your average gaming session?

Use your answers to determine how much you would like to allow yourself to spend per day, per week or per month.

Deposit limits may be set for the following periods:

• Daily – calculated on a 24-hour basis
• Weekly – calculated on a 7-day basis
• Monthly – calculated on a 30-day basis

At your request, deposit limits may be decreased, increased or removed entirely. An increase or complete removal of deposit limits will only take effect after a 24 hour cooling-off period has elapsed, whilst a decrease to your deposit limits will come into effect immediately. You may only have one deposit limit in place at a time.

When you first register an account at 10Bet, you will be presented with the opportunity to set daily, weekly or monthly deposit limits. You can then set or adjust the limit settings yourself either via the Details/Limits feature within the Website or by contacting Customer Service.

3.2. Take a Break (Time-Out)

At 10Bet we understand that a Customer’s personal and/or financial circumstances may change and that there will be times when it makes sense to take a break from gambling. You can take a break by requesting one of the following Time-Out periods:

• 24 hours
• 1 week
• 1 month
• 6 weeks

You can either set the break period yourself via the Details/Limits feature within the Website or by contacting Customer Service and asking for a Time-Out period to be applied to your Customer account. Upon receipt of your request, 10Bet will take the necessary measures to temporarily suspend your account held with 10Bet until the Time-Out period has expired. The requested Time-Out shall also be applied to any other Customer accounts that you hold with the Operator, including those held in respect of other brands.

Once you begin your Time-Out period, you will not be able to access your Customer account, although you will still be able to withdraw any remaining balance by contacting Customer Service. It will not be possible to reactivate your account until the Time-Out period has ended.

We will endeavour to apply your Time-Out as soon as practically possible, however, please note that this process takes a reasonable working period to implement. We will not consider the Time-Out period as having commenced until it has been fully implemented and communicated to you. If after this you find that you can still access any of our services, it is your responsibility to contact us immediately to inform us.

If you want to prevent yourself from gambling for a longer period of time you should use our Self-Exclusion option (set out in section 3.4 below).

Please note that upon your chosen Time-Out period expiring, your account will be automatically re-activated and you will once again be able to access your Customer account in order to Participate at 10Bet.

3.3. Reality Check

The Reality Check facility allows you to set the frequency at which you will see a Reality Check on the screen within your gaming session at 10Bet. A Reality Check means a display of the time elapsed since your session began. The Reality Check shall only apply to you gaming session with 10Bet and not any other account that you hold with the Operator.

When you first register an account at 10Bet, you will be presented with the opportunity to set your desired interval for the Reality Check. You can always set, adjust, or check the time until your next Reality Check, either via the Reality Check feature within the Website or by contacting Customer Service. When the Reality Check appears, you will be presented with the option to change the interval, see your wagering history or Logout.

3.4. Stop Gambling – Self-Exclusion

If you feel that your gambling has become problematic, you have the ability to self-exclude yourself either via the automated self-exclusion feature within the Website or by contacting Customer Service and requesting a self-exclusion period be applied to your account.

Please note that if you commence the self-exclusion process through the automated self-exclusion feature on our Website, the self-exclusion will not take effect until you click on the link in the confirmation email sent to your email address registered with 10Bet, immediately after your request has been initiated. The link in the confirmation email (or in the case where automated self-exclusion has been requested more than once, the link in the most recent confirmation email) will expire after 48 hours, after which you may either recommence the automated self-exclusion process through our Website, or contact Customer Service for the self-exclusion to be immediately applied.

The following Self-Exclusion periods are available:

• 6 months
• 1 year
• 2 years
• 5 years

We will endeavour to apply your self-exclusion as soon as practically possible, however, please note that this process takes a reasonable working period to implement, and such process can only be commenced once you log out of your Customer Account. We will not consider the self-exclusion period as having commenced until it has been fully implemented and communicated to you. If after this you find that you can still access any of our services, it is your responsibility to contact us immediately to inform us.

During the period of self-exclusion it will not be possible to re-open your account for any reason, and 10Bet will always do all it can to detect and close any new duplicate accounts that you may open. Once the self-exclusion is applied, you will also no longer receive any further marketing materials from us. We will do all that we can to prevent you from opening another account with us, but also ask that you avoid trying to open another account. Please note - If we identify that you have opened a duplicate account (e.g. falsified personal details) with 10Bet, any accumulated profit will be forfeited and any deposited and spent funds in the account will be sent to a registered gambling charity.

Should you decide to self-exclude from 10Bet, we will automatically apply the self-exclusion to all other of your Customer accounts held with other brands managed by Blue Star Planet Limited, the Operator of 10Bet. We strongly recommend that you also seek exclusion from all other betting operators you have an account with.

Upon entering into a self-exclusion agreement with the Operator, any funds held in your Casino Cash Account and/or Sports Cash Account shall be returned to you. The minimum return amount shall be one (1) currency unit, for example £1.00. Any unsettled bets held with the Operator at the time that you enter into self-exclusion will be settled on the result of the event. If your bet is a winner, your winnings will be automatically withdrawn to your applicable credit/debit card or other financial account from which the funds were deposited.

We also suggest that if you use social media channels, you should take steps to ensure that you don’t receive our news or updates. We recommend that, during a period of self-exclusion, you seek additional support and advice from one of the Support Organisations (set out at section 2 above).

Please note that upon your selected self-exclusion period expiring, your account will not automatically be re-activated. The account may only be considered for re-activation by 10Bet if you actively request it, and in any event, will only come into effect after a further 24 hour cooling-off period has elapsed. Further, upon the reactivation of your account, marketing materials shall continue to not be sent to you, unless you have asked for or agreed to accept such material.

If you are a resident of the United Kingdom and consider self-exclusion, you may wish to register with GAMSTOP.

GAMSTOP is a free service that enables you to self-exclude from participating online gambling companies licensed in Great Britain.

To find out more and to sign up with GAMSTOP please visit www.gamstop.co.uk.

3.5. Activity Statement

Information relating to your gaming, including your account balance, gambling history (including bet amounts, winnings and losses), deposits, withdrawals and other related transactions at 10Bet can be viewed via the My Account menu feature within the Website or by contacting Customer Service.

With the Internet so readily accessible via mobile devices and in homes around the world, responsible online gambling relies heavily on parental control and supervision. In order to ensure child safety on the internet, 10Bet encourages its Customers to make use of filtering software to prevent minors from accessing inappropriate online material.

10Bet offers the following tips for parents:

• Keep your 10Bet Username and password safe.
• Do not leave your computer unattended when logged in to your 10Bet account.
• Do not allow persons under 18 to participate in any gambling activity.
• Keep your credit/debit cards and other financial account details out of reach of children.
• Do not save passwords on your computer. Write them down and keep them in a safe place, away from minors.
• Do not use the “Remember Me” feature if you access 10Bet from a shared computer, especially if you share your computer with children.
• Educate your children about the illegality and the potential damage caused by underage gambling.
• Take particular care regarding the use by minors of all electronic and mobile devices.
• Make use of filtering software to prevent your children from accessing inappropriate material, including gambling sites.

Underage gambling is not only illegal, but can also result in early gambling dependency and substantial gambling debts incurred by unsupervised children.

So, if you share your mobile phone, tablet, laptop or computer with friends or family who are under the legal age to participate in online gambling, 10Bet recommends that you restrict their access to our Website by using one of the below services:

Netnanny.com - filtering software that protects children from inappropriate web content.

Cybersitter.com - filtering software which allows parents to add their own sites to block.

betterinternetforkids.eu - a website which is co-funded by the EU and provides information about internet filter software and also offers a free test version.

Other Important Tips:

Make sure that the decision to gamble is your own personal choice.

We suggest that you don’t gamble if:

• it interferes with your daily responsibilities; 
• you are being treated or are in recovery for a dependency; 
• you are under the influence of alcohol or any other substance; 
• you are attempting to win back previous losses; or
• your primary purpose is to recoup your debt with your winnings.

Before you start gaming at 10Bet, we recommend that you familiarise yourself with the rules of the games and, in the case of our Casino, try our “Practice Play” mode.

Should you ever suspect that a Customer is colluding with another Customer or cheating in any way, please notify 10Bet by contacting Customer Service immediately.

4.1. Customer Service

You may contact Customer Service at any time by the following means:

1. Email: csd@support.10bet.co.uk
2. Telephone : +44 330-808-0555
3. LiveChat
4. Post

4.2. Submission of Complaint

Customer complaints/claims of any nature must be submitted within 3 months of the issue occurring.

In order to ensure that your complaint/claim is directed to and investigated by the correct department, written communication must be submitted to 10Bet via the following means:

1. Email: resolutioncentre@10bet.info
2. Post

4.3. Information which Must be Included in any Written Communication with 10Bet

To protect your privacy, all email communications between you and 10Bet should be carried out using the email address that you have registered against your Customer account held with 10Bet. Failure to do so may result in our response being delayed.

The following information must be included in any written communication with 10Bet (including a complaint):

1. your username/account number;
2. your first name and surname, as registered on your Customer account;
3. a detailed explanation of the complaint/claim; and
4. any specific dates and times associated with the complaint/claim (if applicable).

Please note that any failure to submit written communication with the information outlined above may result in a delay in our ability to identify and respond to your complaint/claim in a timely manner. Upon receipt, we will endeavor to reply to your communication within 48 hours. Further, best efforts will be made to resolve any reported matter promptly and, at a maximum, within one month. If for some reason you are not satisfied with the resolution of your complaint/claim, you may refer the matter to an ADR provider.

If, at the conclusion of the Customer Complaint process (set out in section 4 above), you do not consider that 10Bet has settled the dispute, you may refer the matter to IBAS, our ADR provider. The IBAS website and full contact details can be found at www.ibas-uk.com.

Alternatively, you can refer the dispute via the European Commission’s Online Dispute Resolution (ODR) Platform, which will then forward it on to the relevant ADR entity.

The ADR entity will act as an impartial adjudicator on disputes that arise between 10Bet and a Customer only when:

1. the Customer has been through 10Bet’s own internal Customer Complaint process (outlined in clause 13.-13.2); and
2. a deadlock regarding the resolution exists.

ADR is a free of charge service and the ruling reached by the ADR entity will be considered final by both 10Bet and the Customer, subject to full representation being given to all parties involved.

The Group includes the following companies:

• Water Tree Limited, Blue Star Planet Limited and Ocean Star Limited.

The Group provides the Services through the following applications and platforms (collectively the “Platforms”):

• This internet website;
• Downloadable applications and software ("Software"), such as native applications which are distributed through mobile application stores and PC and Mac desktop software which can be downloaded to your computer;
• Non-downloadable online applications (e.g. flash applications, HTML5 applications, etc.); and
• Facebook applications.

We collect two types of information from our Users:

• Personal Information
  The first type of information is information that identifies or may reasonably identify an individual reasonable effort (“Personal Information”). Personal Information which is being gathered may consist of the following:
  • Registration details: When you open an account and register to use the Services, you will be asked to provide us certain details about yourself, such as: first and last name, email address, gender, birth data, physical address, ID number, phone number, occupation, etc. In addition, we may collect certain information as required under various Know KYC and Anti-Money Laundering regulatory requirements, such as your source of funds.
  • Governmental-issued ID: In certain instances, you will be required to provide a copy of a governmental-issued ID, for identity verification process. Please note that this information is required for certain features of our Services.
  • Gaming information: in order for us to provide the Services, we automatically record different information related to your account and use of our Services, including with respect to your transactions, deposits, balances, bets, withdraws, bonuses and winnings.
  • Payment information: In order for you to enjoy all of the functions of the Services (e.g. place bets, perform purchases etc.), payment information will be collected from you, such as your currency, credit card number and bank account details.
  • Voluntary information: We also collect information which you provide us voluntarily. For example, when you respond to communications from us, communicate with us via email or share additional information about yourself through your use of the Services, such as on the chat feature and in games.
  • Device information: We collect specific types of connection details and information with regard to your device, software or hardware that may identify you, such as: device’s unique identifiers (e.g. UDID, IMEI, MAC address), browser fingerprinting, IP address and geo-location data.
  • Telephone calls: We record or monitor telephone calls for customer support, training and/or security purposes.
  • Social networks: When you register through your social network account (such as your Facebook account), to use the Services or connect your player account with such account, we will have access to basic information from your social network account, such as your name, birthdate, profile picture and friends' list, as well as information you made publicly available on such account.
  • In addition, when using the Services, you may be able via your social network to "Invite a Friend" to use the Services. Should the person accept your invitation, we may obtain Personal Information from him/her such as: name, email address, phone number and date of birth. We will use the Personal Information for the purposes set out herein and disclose such information only to third parties as detailed in this Privacy Policy.
  • Information we collect from third parties: We collect Personal Information from third party service providers, such as information about your credit history from credit agencies and other financial information which is relevant to the provision of the Services, as well as information which is gathered in order to verify your identity and prevent fraudulent or illegal activity.
• Non-personal information
  
  The second type of information is un-identified and non-identifiable information pertaining to a User(s), which may be made available or gathered via the User’s use of the Services (“Non-Personal Information”).
  
  Non-Personal Information which is being collected consists of technical information and aggregated usage information, and may contain, among other things, the User’s operating system, type of browser, screen resolution, browser and keyboard language, the User’s ‘click-stream’ and activities on the Services, the period of time the User visited the Services and related time stamps, etc.
  
  For avoidance of doubt, any Non-personal Information connected or linked to any Personal Information shall be deemed as Personal Information as long as such connection or linkage exists.
  
  Types of Non-personal Information we collect from or about you:
  
  • Technical information: In order to enhance the functionality of the Services and to provide you with a better user experience, we collect technical information transmitted by your device, including certain software and hardware information (e.g. the type of browser and operating system your device uses, language preference, access time and the domain name of the website from which you linked to the Services; etc.).
  • Gameplay information: We record game play information including, amongst other things, your deposits, bets, bonuses, game session duration and your high scores. We may also share and publish such information through any of our Platforms.
  • Device and connection information: If you download the Software to your device, we may collect information from the particular device you are using, for security and fraud detection and prevention purposes. For example, we may gather information with regard to other software which is running simultaneously with the Software for detecting if you are using software which is associated with fraudulent activity (e.g. robots, malware, etc.) or checking if the connection you are using is via a VPN or proxy.
  • Analytics information: We collect information about your use of the Services, such as applications' usage, log files, user activity (e.g. pages viewed, the amount of time spent on particular pages, online browsing, clicks, actions, etc.), time stamps, alerts, etc. This information is collected for amongst other things troubleshooting errors and bugs as well as for research and analytics purposes about your use of the Services.
  • Anonymous information: We may anonymize or de-identify the information collected by the Services or via other means so that the information cannot, on its own, personally identify you. Our use and disclosure of such aggregated or de-identified information is not subject to any restrictions under this Privacy Policy, and we may disclose it to others without limitation and for any purpose, such as for advertising or marketing purposes.

The Services are not designed or directed to persons under the age of 18 or persons under the age of legal consent with respect to the use of the Services of any jurisdiction, whichever is higher (“Legally of Age”). If you are not Legally of Age, you should not download or use the Services nor provide any Personal Information to us.

We reserve the right to access and verify any Personal Information collected from you. In the event that we become aware that a user who is not Legally of Age has shared any information, we may discard such information. If you have any reason to believe that a minor has shared any information with us, please contact us at csd@support.10bet.co.uk

We use your Personal Information for the purposes listed below:

• To set up, manage and update your account;
• To provide and operate the Services (such as for betting and payment processing);
• To communicate with you and to keep you informed of our latest updates to our Services and special offers;
• To market our Services (see more below under “Marketing”), as well as to serve you advertisements, including behavioral advertising;
• To conduct analytics, statistical and research purposes, in order to improve and customize the Services to your needs and interests (such as by compiling aggregated reports about the usage of certain features of our Services);
• For Customer Relationship Management purposes, and to support and troubleshoot the Services and to respond to your queries;
• To enable us to further develop, customize and improve the Services based on Users’ common preferences and uses;
• To provide you with a responsible gaming environment;
• To communicate with your and to process any of your requests to exercise your User Rights;
• To identify and authenticate your access to certain features of the Services;
• To detect and prevent fraudulent and illegal activity or any other type of activity that may jeopardize or negatively affect the integrity of the Services, including by identifying risks associated with your activity on our Services;
• To investigate violations of our policies and User Agreement as well as enforce our policies and the User Agreement;
• To investigate and resolve disputes in connection with your use of the Services; and
• As required by law or regulation (such as Know Your Customer ("KYC") and Anti-Money Laundering regulatory requirements), or as required by other governmental authorities, or to comply with a subpoena or similar legal process or respond to a government request.

The Group will use your Personal Information, such as your name, home address, email address, telephone number etc., ourselves or by using our third party subcontractors for the purpose of providing you with promotional materials, concerning the Services as well as products, services, websites and applications which relate to: (i) other companies within the Group; (ii) or (ii) the Group's business partners and affiliates (collectively: “Marketing Affiliates”), which we believe may interest you.

We may also share and disclose Personal Information with our Marketing Affiliates for the purpose of providing you different marketing offers, which we, or our Marketing Affiliates, believe are relevant for you. Our Marketing Affiliates may use this Personal Information for different marketing techniques, such as direct email, post, SMS and telephone marketing purposes.

You may at any time decline receiving further marketing offers from us or from Marketing Affiliates by contacting us at csd@support.10bet.co.uk or by unsubscribing from receiving marketing materials by following the guidelines available on the marketing communications (such as clicking on an “unsubscribe” button). Please note that even if you unsubscribe from our marketing mailing list, we may continue to send you service-related updates and notifications.

Introduction

When you visit or access our websites or applications operated by us, or when you interact or engage with our content (“Services”), we use (and authorize third parties to use) web beacons, cookies, pixel tags, scripts, tags, API and other technologies ("Tracking Technologies").

The Tracking Technologies allow us to automatically collect information about you and your online behavior, as well as your device (for example your computer or mobile device), in order to enhance your navigation on our Services, improve our Services performance and customize your experience on our Services. We also use this information to collect statistics about the usage of our Services, perform analytics, deliver content which is tailored to your interests and administer services to our users, advertisers, publishers, customers and partners.

We also allow third parties to collect information about you through Tracking Technologies.

What are cookies?

Cookies are small text files (composed only of letters and numbers) that a web server places on your computer or mobile device when you visit a webpage. When used, the cookie can help make our Services more user-friendly, for example by remembering your language preferences and settings. You can find more information about cookies at www.allaboutcookies.org.

Cookies are widely used in order to make websites work in an efficient way. The use of cookies allows you to navigate between pages efficiently. Cookies remember your preferences, and make the interaction between you and the Services smoother and more efficient. Cookies are also used to help ensure that the advertisements you see online are relevant to you and your interests.

Storing Tracking Technologies

We store Tracking Technologies when you visit or access our Services (for example when you are visiting our websites) – these are called "First Party Tracking Technologies". In addition, Tracking Technologies are stored by other third parties (for example our analytics service providers, business partners and advertisers) who run content on our Services – these are called "Third Party Tracking Technologies".

Both types of Tracking Technologies may be stored either for the duration of your visit on our Services or for repeat visits.

What types of Tracking Technologies do we use?

There are five main types of Tracking Technologies:

• Strictly Necessary Tracking Technologies –
  These Tracking Technologies are essential to enable you to login, navigate around and use the features of our Services, or to provide a service requested by you (such as your username). We do not need to obtain your consent in order to use these Tracking Technologies. These Tracking Technologies can be used for security and integrity reasons - for example to detect violation of our policies and for support or security features.
• Functionality Tracking Technologies – These Tracking Technologies allow our Services to remember choices you make (such as your language) and provide enhanced and personalized features. For example, these Tracking Technologies are used for authentication (to remember when you are logged-in) and support other features of our Services.
• Performance Tracking Technologies – These Tracking Technologies collect information about your online activity (for example the duration of your visit on our Services), including behavioral data and content engagement metrics. These Tracking Technologies are used for analytics, research and to perform statistics (based on aggregated information).
• Marketing or Advertising Tracking Technologies – These Tracking Technologies are used to deliver tailored offers and advertisements to you, based on your derived interests, as well as to perform email marketing campaigns. They can also be used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign. They are usually placed by our advertisers (for example advertising networks) and provide them insights about the people who see and interact with their ads, visit their websites or use their app.
• Social media Tracking Technologies – Our website includes social media features, such as the Facebook "Like" or "Share" buttons. These features are either hosted by a third party or hosted directly on our Services. Your interactions with these features are governed by the privacy statement of the company providing these features.

How to manage your cookie settings

Please note that we do not recognize or respond to automated browser signals regarding Tracking Technologies, including "Do Not Track" requests. However, there are various ways in which you can manage and control your cookie settings. Please remember that, by deleting or blocking cookies, some of the features of the Services may not work properly or as effectively.

• Turning off cookies via your web browser
  Most web browsers will provide you with some general information about cookies, enable you to see what cookies are stored on your device, allow you to delete them all or on an individual basis, and enable you to block or allow cookies for all websites or individually selected websites. You can also normally turn off third party cookies separately. Please note that the settings offered by a browser or device often only apply to that particular browser or device.
• Information about cookies is usually found in the "Help" section of the web browser.Below are some links to some commonly used web browsers:
  
  • Chrome
  • Chrome for mobile
  • Internet Explorer and Microsoft Edge
  • Mozilla Firefox
  • Safari
• Turning off third party cookies
  You can turn off certain third party cookies for advertising purposes by visiting the Network Advertising Initiative, located here: http://www.networkadvertising.org/choices/ or the DAA opt-out program, which are located here: http://www.aboutads.info/choices/, here (for EU/EEA citizens): http://www.youronlinechoices.eu/ and here (for mobile devices): http://www.aboutads.info/appchoices

We use third-party advertising technology to serve advertisements when you visit the Platform and use the Services. You may opt-out of many third-party ad networks, including those operated by members of the Network Advertising Initiative ("NAI") and the Digital Advertising Alliance ("DAA").

For more information regarding this practice by NAI members and DAA members, and your choices regarding having this information used by these companies, including how to opt-out of third-party ad networks operated by NAI and DAA members, please visit their respective websites: www.networkadvertising.org/optout_nonppii.asp and www.aboutads.info/choices. 

We do not rent, sell, or share your Personal Information with third parties (“Recipients”) except as described in this Privacy Policy. The Personal Information will be disclosed to Recipients only to the extent required for the specific purpose, as stipulated in this Privacy Policy.

We share Personal Information with any of the following recipients:

• Any replacement service provider that we engage with to operate the Platforms;
• Companies within the Group and other affiliated companies;
• Gaming providers;
• Subcontractors and third party service providers, as well as their subcontractors, which by way of example include (but is not limited to) cloud computing companies, marketing affiliates, identity verification and fraud prevention services, and other data verifiers;
• Credit reporting agencies;
• Payment service providers, payment processors and banks;
• Any third parties who provides services in relation to the operation or promotion of the applicable Group’s brands;
• Any third parties who organize offline events or tournaments on behalf of or in conjunction with any companies within the Group;
• Hotels and flight companies (such as in the context of offline events and promotions);
• Auditors, contractors or legal/financial/other advisers of any of the Group’s business processes;
• Any third parties who investigate, detect or prevent fraudulent or illegal activity (e.g. governmental authorities, police, banks and other investigatory organizations);
• Licensing authorities, governmental and regulatory bodies, in accordance with applicable laws and regulations; and
• Potential purchasers, successors or investors in any of the companies within the Group, or in the event of a corporate transaction (e.g. sale of a substantial part of our business, merger, reorganization, bankruptcy, consolidation or asset sale of an asset or transfer in the operation thereof) in relation to any company within the Group (in such event, the acquiring company or transferee will assume the rights and obligations as described in this Privacy Policy).

In addition to the purposes listed in this Privacy Policy, we share Personal Information with those Recipients for any of the following purposes:

• Storing such information on our behalf, for example by using cloud computing service providers;
• Processing such information to assist us with our business operations (e.g. to process payments and your deposits; authenticate your access; auditing our operations; detect and prevent fraudulent or illegal activity; etc.);
• Performing research, technical diagnostics or analytics;
• Communicating targeted advertising, as well as promotional and informational materials, in accordance with our marketing policy (see above, in the section titled "Marketing"); and
• Whenever we believe in good faith that disclosure is necessary to protect our rights or legal claims, enforce our policies (including our User Agreement and Privacy Policy), protect your safety or the safety of others, as well as to investigate or prevent any fraud, for security reasons or to help us with any other related technical issue.

Since we operate globally, it may be necessary to transfer your Personal Information to countries outside the European Union. The data protection and other laws of these countries may not be as comprehensive as those in the European Union.

We use best efforts to ensure that your Personal Information is protected in accordance with our privacy policy, through contractual means (such as by using the contractual clauses approved by the relevant regulators for data transfer) or other means (such as ensuring that the jurisdiction imposes adequate safeguards for data protection).

If you feel that your privacy was treated not in accordance with our policy, or if any person attempted to abuse the Services or acted in an inappropriate manner, please contact us directly at csd@support.10bet.co.uk

When you visit or access our Services (for example when you visit our websites), we use (and authorize third parties to use) web beacons, cookies, pixels, scripts, tags and other technologies ("Tracking Technologies").

The Tracking Technologies allow us to automatically collect information about you and your online behavior, as well as your device (for example your computer or mobile device), for different purposes, such as in order to enhance your navigation on our Services, improve our Services’ performance and customize your experience on our Services. We also use this information to collect statistics about the usage of our Services, perform analytics, deliver content which is tailored to your interests and administer services to our Users, advertisers, publishers, customers and partners.

We also allow third parties to collect information about you through Tracking Technologies. To learn more please visit our Cookie Policy.

While using the Services you may encounter links to third party websites, services or applications. Please keep in mind that this Privacy Policy does not apply to any third party websites, services or applications, even if they are accessible, downloadable, or otherwise distributed through the Services.

Please be advised that such third party websites, services or applications are independent from the Group. We assume no responsibility or liability whatsoever with regard to privacy matters or any other legal matter with respect to such third party websites and/or services. We encourage you to carefully read the privacy policies and the terms of use of such third party websites and/or services, as their terms, not ours, will apply to any of your interactions with such third parties.

You should always review their privacy practices carefully before providing Personal Information to such third parties.

You are knowingly and voluntarily assuming all risks of using any third-party websites, services or applications. You agree that we shall have no liability whatsoever with respect to such third party sites and your usage of them.

If you have registered with an account through our Services, the Group will retain your Personal Information during the period your account is active. In addition, the Group will retain your Personal Data for additional periods, to enable the Group to meet its legal obligations under applicable laws or regulations, such as the applicable gambling regulations, Know-Your-Customer and Anti-Money Laundering regulations.

In addition, the Group may retain your Personal Information for longer periods, provided that retaining such information is necessary for the Group’s legitimate interests, such as fraud prevention and record keeping.

You may contact us at any time by email (at: csd@support.10bet.co.uk), and request:

1. To access or delete any Personal Information relating to you;
2. To change or update any Personal Information relating to you (for example, if you believe that your Personal Information is incorrect, you may ask to have it corrected or deleted). Note that you may also request that we will correct errors with regard to your Personal Information (except in cases where the information is required to be kept in its original format under any applicable laws and regulations);
3. That we will restrict or cease any further use of your Personal Information;
4. That we will provide the Personal Information you volunteered to us in a machine-readable format.

Please note that these rights are not absolute and requests are subject to any applicable legal requirements, including gambling regulations and other legal and ethical reporting or document retention obligations. We may also rectify, replenish or remove incomplete or inaccurate information, at any time and at our own discretion, in accordance with our internal policies.

We take great care in implementing and maintaining the security of the Services and your information. We have put in place appropriate physical and technological safeguards to help prevent unauthorized access, to maintain data security, and to use correctly the information we collect online. These safeguards vary based on the sensitivity of the information that we collect and store.

We employ industry standard procedures and controls to ensure the safety of our users’ information, such as:

• Secure network topology, which includes intrusion prevention and Firewall systems;
• Encrypted communication;
• Authentication and Access Control;
• External and Internal audit tests; etc.

Although we take reasonable steps to safeguard information, we cannot be responsible for the acts of those who gain unauthorized access or abuse the Services, and we make no warranty, express, implied or otherwise, that we will prevent such access.

We reserve the right to change this Privacy Policy at any time, so please re-visit this page frequently. We will provide notice of substantial changes of this Privacy Policy on the Services and/or we will send you an e-mail regarding such changes to the applicable e-mail address that you provided to us. Such substantial changes will take effect seven (7) days after such notice was provided on any of the above mentioned methods. Otherwise, all other changes to this Privacy Policy are effective as of the stated “Last Revised” date, and your continued use of the Services after the Last Revised date will constitute acceptance of, and agreement to be bound by, those changes.

If you have any general questions about the Services or the information that we collect about you and how we use it, please contact us via email at csd@support.10bet.co.uk or by sending a letter to:

Blue Star Planet Limited

Attn: Data Protection Officer

We will make an effort to reply within a reasonable timeframe. Please feel free to reach out to us at any time. If you are unsatisfied with our response, you can reach out to the applicable data protection supervisory authority.